Welcome to The Southern California Group, a leader in outsourced customer acquisition. We are excited to welcome you and look forward to providing for your company's needs. The So Cal Group is dedicated to helping Fortune 500 and 100 clients in their pursuit to acquire new business. We have proven that a firm handshake, a great smile, and clear communication are the most effective tools in acquiring lifetime customers for our clients.
The technological boom that has occurred over the past several decades has left our clients feeling detached from their customers. The use of television commercials has been limited by digital video recorders. The introduction of satellite radio has decreased our clients' ability to reach their target audience through radio commercials. Similarly, spam blockers have limited the success of direct internet marketing. While direct mail gets some client info in the customers' doors, the response rate is generally less than 2 percent. Do-not-call lists and caller IDs have restricted the use of telemarketing as a way to reach customers. The breakdown of these marketing avenues has led to a huge opening for The So Cal Group. Our personalized approach to customer acquisition fulfills a void left by other marketing possibilities and gives us reason for aggressive business development in 2020.
Companies across the globe have struggled with making in-house marketing effective and efficient. Outsourcing has allowed those companies to both increase their sales revenue and expand their customer bases. It's the fastest most cost effective way to reach potential customers.
We are not a full-service marketing firm. Our primary focus is customer acquisition and retention for our clients. We allow them to focus on brand recognition and product innovation while we bring them lifetime revenue and additional customers on a daily basis. Professionalism, clear communication, and integrity are core standards at The So Cal Group. Our clients know they can depend on us to consistently bring them quality customers that will continue to use their products and services in the years to come.